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Facebook Profile Clone Hoax

What’s happening?

There seems to be a Facebook hoax doing the rounds. People are receiving messages from the their friends and Facebook connections suggesting that their account has been cloned.

Whilst profile cloning can happen Facebook have confirmed there is no cloning ‘epidemic’ that is suggested by the flurry of messages, and this is not connected to the Facebook security breach.

What to do if you are concerned

If you are concerned that your profile has been cloned enter your own name into the search bar, in the unlikely event you do come across a cloned version of your profile contact Facebook.

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The Power Of Emotion

Last month easyJet launched their Imagine campaign, designed to inspire people at the wonder of air travel. The campaign was delivered creative agency by VCCP.

I’m not going to lie I think this is pretty ace.

But why does it work?

Simple - because it evokes emotion.

It’s aim is to focus the wonder of air travel and I think it does that beautifully. easyJet ask the viewer, ‘Imagine where we can take you’. We’re compelled to imagine a beautiful holiday.

What the the advert doesn’t do is focus on seat allocation like a previous campaign did in 2015, or punctuality, or even price which is often a point of differentiation for easyJet. Nope none of that - you’re just asked to think about jetting off to your dream destination…

So… what does all this mean for you and your business?

Remember emotions are effective. Try to focus on what happens after a customer/client has used your product or service. What is it that your product will give them? Perhaps it’s the luxury of time if you’ve a VA, or if you’re recruitment consultant perhaps your clients are left with the feeling of relief and satisfaction at having employed competent staff.

So… does it really work?

Time will tell how successful the easyJet campaign is… but we’ve are already booked to fly with easyJet next year…. ✈️

Bon Voyage.

Facebook security Breach

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Major security breach

Facebook believe up to 50 million users accounts have been breached…

Anyone affected will automatically be logged out of Facebook and asked to log back in. There is no need to change your password.

If you are concerned use this link to log yourself out of all your active devices. You can then log in using your existing password. https://bit.ly/1t5W13s

If you are having trouble remembering your password visit the Facebook help centre. https://bit.ly/1CQmzIp